Billboards and mass media aren’t dead if used strategically. There’s something inspiring about seeing others in our profession pull out the big guns and launch a brilliant marketing campaign like no one’s ever seen before. Posted on August 17, 2016 by Linton Lewis. return match && decodeURIComponent(match[1].replace(/\+/g, ' ')); That’s something Pedigree knows and decided to spread the word with its new campaign “Brings it back”, a beautiful animated short. You just discovered some of the best marketing campaigns of 2020. The device was limited edition and the only way to get your hands on one was by following Twix on Instagram and wait for the official rules of the contest. Utilize a microsite to ensure a great user experience. According to the World Health Organization, 5.8% of Brazilians suffer from depression. The fact that they’re clever and unique means they stand out. In a press release, Philips says the campaign is themed around making life better for men, by letting them express their feelings, but says it’s taking a more “positive” approach than recent more “preachy” campaigns. American Apparel, true to its simplistic style, welcomes its subscribers with a clean-cut email that focuses exactly on what the subscriber wants to see. Find out how to short-circut the path to jaw-dropping growth. The company asked kids to submit their new product ideas. If this is a campaign that fits your business then you only have to grab our discount newsletter template, add your styling and send it to your email list for free. They introduced Flip, the mattress which retails on Amazon exclusively, sold for the discounted price of $399. Framing things as a PSA is a fun way to get your message across. Video marketing can be used just about anywhere. Content Marketing Ideas, Marketing Campaigns, Marketing Strategies, Social Media Marketing Ideas 5 Clever Marketing Campaigns That Cost Next to Nothing Note: If you’re interested in getting the hottest clever marketing campaigns in your inbox every Friday morning, have we got a newsletter for you . Marketing campaigns can sell the company, too. You see, the rebranding of its entire range of cereal brands for the European market makes for the company’s biggest redesign in its 113-year history. After logging in you can close it and return to this page. More than half of all of its global retail sales in 2017 came from digital channels while in the U.S the company generates more than 60% of its sales via digital channels. The PG tips marketing campaign took a cold hard look at how we interact with digital content. You’d love to […], © 2020, CoSchedule - Terms of Service, Privacy Policy, Test every headline before you publish. According to the World Health Organisation, Sao Paulo is the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths. It’s just getting harder and harder to find those creative sweet spots. According to the 2018 World Happiness Report, Romania ranks amongst the top 10 unhappiest countries in Europe. Shopping in and of itself can be experiential marketing. A research conducted by Kellogg’s found that 70 per cent of customers could locate the new packs more easily and that they increased “purchase intent” by 50 per cent. Expect high-quality service and clever, relevant solutions to drive your business forward. So, Whiskas, based on feline curiosity and with a playful touch, created its own digital assistant, MIA, exclusively for kids. The new design uses a bowl of cereal as the focal point. for(var i=0;i < cookie.length;i++) { Experiential Marketing Experiential marketing, also called "engagement marketing," is a marketing strategy that invites an audience to interact with a business in a real-world situation. Work management processes that drive the best results. The campaign starring real-life influencers revolves around 3 videos featuring a series of scenarios in which real-life influencers have a hard time. Hey men, it’s ok to express your feelings! “Many travellers get bored at the airport as they wait for their flight. Shorten your sales cycle the intelligent way, Cart Abandonment, Welcome Emails and more. By informing you that “It won’t get any bigger than this”, the company comes across as honest while also provoking FOMO to speed up the visit to its online store. Upon completing the video, Expedia gives a custom itinerary based on how much time you watched each location’s video. Travellers can visit them to connect with fellow travelers who are projected onto a hologram fabric. That’s what the brand thought and created the Twix Meltdown device that combines your favourite everyday habit with your favorite candy bar. The company set up a series of doors which opened to two-way video screens. See more ideas about clever advertising, creative advertising, best ads. The strongest predictors of success with goals, strategy, & more. Sexual consent is a huge issue today. With Deez Nuts all over the interwebs, some clever marketing person at Frontier saw an opportunity and snatched it up. To help you I’ve divided the campaigns into 3 main categories: So please, grab a seat and enjoy this feast of inspiration, cherry-picked just for you. 21. The video doesn’t overly expose Intel’s brand imagery, it’s a subtle placement that could almost be missed if not for the logo at the end of the video. Individuals on the other side were located in a city across Europe. *Cringe*. When rival burger company, Wendy’s, announced that they were discontinuing their spicy chicken nuggets, Burger King swooped in for the kill. Our action was simply to simultaneously generate accident reports on Waze’s platform and, due to the atypical number of these reports, call users’ attention”. Aegean, the largest Greek airline is a company known for its extrovert character. Most people will not win the lottery. Matching with the brands’ colors white and purple the 3D printed device is, for now, only used experimentally. Fully compatible with existing Lego toys, the Braille Bricks are moulded with studs that match with Braille letters and numbers. In addition to launching the new campaign and debuting a new manifesto, all United States stores closed for an hour on the 5th of June for a day of diversity training. Even while picking up their food. Truth is: without a smart strategy and sound processes […], Planning a marketing project can feel chaotic for new and veteran marketers alike. With an increasing number of emerging channels and technologies in the hands of marketers, today’s campaigns are, in their vast majority, extremely innovative and impactful. The iconic 200-page IKEA catalog doesn’t want to sit on your mailbox anymore. Who wouldn’t want a Twix-flavored coffee? Which means that two people must do it together. In this context, Brewdog decided to create a safety message that highlights the risks of drunk driving during Brazil’s Carnival festival. The campaign included a microsite called “NailChamp”, devoted to choosing the best manicure; a video called “MailShrimp” featuring a singing shrimp sandwich; and FailChips, a fictional potato chip company that only has shards of chips in the bag. Heineken launched the first “Go Places” campaign in 2016 with the aim of highlighting the company’s unique personality and company culture to prospective employees. Cats are curious. Diesel’s no1 rule is to break the rules and hits home once again. Answers ranged from parachute jumping; traveling to a deserted island; heli-skiing; and taking a safari. Leah is the Customer Marketing Lead at CoSchedule. Coca Cola Encourages Positivity Awareness. It also gives the brand a “cleaner” and more honest, transparent look that matches the modern consumer’s needs. Show your story in an authentic way to connect with viewers. Use superfans in your marketing campaigns. So they decided to go for something bold and innovative that will help them fill the gap between them and a whole different audience. Provide a unique offer at the end to encourage people to complete the video. This promotion could not be more timely. You can clearly see that it’s a pretty neat and minimal email that delivers the message clearly and at the same time is satisfying to the eye of the reader. Lyrical, funny and emotional, the campaign moves away from traditional masculine stereotypes. And with a few simple and clever ads it puts the spotlights on playlists like Feel Good Dinner and Sad Indie. DDB’s group chief creative officer Chris Chiu explained: “We’ve all been up late for a myriad of reasons. From the humorous to the shocking, and from the clever to the bonkers, here are just six of our favourite print marketing campaigns of recent years. March 24, 2018. Who wants to be an influencer when you can be a follower? Clever Digital Marketing really stepped up! Bonus: Take a look at some of the best Digital Marketing Infographics of 2019! }. 2. Tie in real business results to show to campaign’s worth. In this article, we explore 1) the types of marketing campaigns, 2) how to measure the effectiveness of marketing campaigns, 3) tools for measuring the effectiveness of marketing campaigns, and 4) conclusion.. TYPES OF MARKETING CAMPAIGNS. But don’t worry, you’ re not alone in this. KLM’s new campaign aims at eliminating before-flight boredom while connecting travellers, through an informative and innovative brand experience called “Take-off Tips”. The spirit of Thanksgiving only means one thing — being grateful. There’s an area for individuals to customize their own sneakers; a floor dedicated to customizable apparel, where shoppers can change colors, logos, and even swap out materials and combine two different pieces of clothing for a fully bespoke item. var expires = "; expires=" + date.toGMTString(); Consumers today don’t like being marketed. With every purchase, Corona and Parley commit to cleaning one square meter of local beach. The following can help you determine what kinds of marketing tactics might work for your cosmetics brand. Second, Spotify leveraged this fact in 2019 when it launched its cosmic playlists. Grow your subscriber list Here are three of the most creative marketing campaigns of 2018 so far. 1. That’s why the company decided to give it a place it can truly live other than on IKEA’S own website and transitioned the print version to Pinterest. We want this to be an introduction to the customer who might never find us because they’re looking for an inexpensive bed and that’s not really what our brand is.”. The key benefits of social media marketing lies in relationship building. The campaign appeared in contextual outdoor displays, online videos, social media and websites. Create powerful social messages that convert. function setCookie(name, value, days){ This new KLM initiative is a good example of how we combine strong insights with innovation to show that KLM is number one in customer service.” says Ed van Bennekom, Creative Director of DDB Unlimited. Following the interactive questionnaire, individuals are given their results and encouraged to apply for a position with their LinkedIn profile. Your download should start shortly. With the help of the Waze app, during the 15-day festival the “Throwback Crash” campaign mapped 50 fatal crashes that occurred over the previous years. Hampshire based, nationwide clients Ted Baker’s Keeping up with the Bakers. Even with a low budget. Email marketing is one of the most powerful and inexpensive marketing tools out there and by using the right strategy you will be able to grow your business astronomically. We have a proven track record of creating and implementing successful marketing campaigns that have helped our clients grow their businesses. The purpose of this type of campaign is to spread a cohesive message across multiple points of customer contact. Luckily that’s not an advanced technique that requires experience in email marketing. If your marketing campaigns deliver some genuine holiday cheer, you can boost your revenue and build connections with your customers that last far beyond the New Year. Record the experience so it can be used for additional marketing opportunities. Every year Hollywood strives to give the public what they want, whether that’s through original films, novel adaptations, or, more and more commonly, sequels and reboots. var c = cookie[i]; Test it out your tech with the pros to make sure the experience is life-like. With a new, creative condom pack, Argentinian brand Tulipán highlights the issue in a truly special way, since the box can only be opened with four hands. Heather Drago and her team have proven to be insightful, innovative and proactive partners. Authenticity, creativity and understanding your audience are your key opponents to creating an effective marketing campaign. And so are children. 1. What makes for a great integrated marketing campaign? Use subtitles to increase the reach of your ad. We found 11 of the coolest experiential marketing campaigns that really break down how it works, and how you can apply those lessons to grow your business. The winning ideas would be turned into prototypes. The video jumps from location to location seamlessly and offers viewers a customizable experience that makes you want to watch several times so you don’t miss anything. They’re fun, unique, and can really increase sales and engagement by capitalizing on huge events. A 360° Marketing Campaign is a complete marketing campaign that uses a mix of marketing elements to achieve its goal. They want to be in a steady relationship with brands and align themselves with the companies’ values. We share our moods via GIFs on social media. It pushes the boundaries of modern and contemporary art, so why wouldn’t they want to do the same with their marketing campaign? The product is currently available in Danish, Norwegian, English and Portuguese alphabets. Toni Flyckt, Burger King Finland’s marketing director of Burger King Finland said: “It’s a bit of exaggeration, of course, but there’s an honest truth behind it. Here are 5 clever and viral social media marketing campaigns aside from establishing a marketing campaign that gets the fans involved. To share this experience with a wider audience, KLM also created a short film showing the conversations of real travellers in the booths. They then encouraged people from New York City to apply to visit. Be it Instagram, Facebook or other popular platforms, social media is one of the cornerstones of modern marketing. But there’s still a lot of work to do if you want to stay ahead of the marketing curve in 2020 and create memorable and effective marketing campaigns. While this new product created a backlash for various reasons, these “consent condoms” make a creative and powerful statement about how “it takes two to tango”. It’s pretty amazing what some companies are coming up with. The custom itinerary provides lodging recommendations and what to see and do in each city. The campaign, run in Mexico, Brazil, Italy, Spain, and Colombia, also included a limited-edition pack. When drivers clicked on the incident, they could see real media coverage of the fatality and a message reading “Don’t let it happen again. People in America live to work and this was hurting Hawaii’s economics. Nothing gives people an existential crisis quite like space exploration. Ikea managed to find their own personal catalog savant. According to Joe Alexander, CEO and founder of Nest Bedding: “There’s a lot of people who shop on Amazon, but it’s more of a commodity purchase. Stereotypes are not always bad. Natural communication builds connections with consumers. “Optimism and positivity are the heart of the Coca-Cola brand, and what better way to launch a conversation about seeing the half full side than through Coca-Cola’s most iconic asset, the glass bottle? They created an email marketing campaign offering its subscribers a 50% discount on its flights as a reward for their loyalty. website. Expedia microsite is an interactive video, sponsored content with the New York Times. SEO, PPC, web design & development. The name of every cereal is in a smaller font and the iconic characters are now bottom-left. Makes this content interactive is the preferred way for many marketers to deliver the.... 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